Reversed BS T-shirt

We've always found something slightly odd about logos. The more visible the name, the more you're often asked to pay for the privilege of wearing it.

We thought we'd try the opposite.

If you choose to carry our name around, it seems only fair that you shouldn't have to pay extra for it. So the Reversed BS T-shirt is 60 EUR.

Taken from the advertising budget. Like most of our budgets, fairly ad hoc.

The Reversed BS T-shirt carries the mark in its most direct form. Turned, shifted, slightly off. 

Developed from the yarn up rather than sourced and printed. Blended cotton for a softer, denser hand. Printed using traditional screen printing. It ages with wear. Straightforward construction. A shape developed over time.